Why and how to increase employee motivation for learning

Discover how to make training courses interesting for your employees

The attempt to organize training courses often encounters an obstacle on the part of employees: they see training in the company as a useless formality. Let’s take a look at how to increase the motivation of training participants in this article.

Why training courses are good for everyone

Internal training brings important benefits to the company: it strengthens the team, increases sales, increases the conversion rate of leads into new customers, and expands the line of in-demand products. But it is no less valuable to the employees themselves.

Knowledge update. Competitors, the market, and company products are constantly changing. In order not to make mistakes due to ignorance of the product, to communicate its benefits to the client, and, as a result, to improve personal performance, you need to stay informed about updates. This knowledge is provided by training meetings from the heads of specialized departments.

Team building. Corporate training is a way to get to know and bring employees from different departments closer together, especially in distributed teams. Solving common tasks with colleagues from other cities gives the feeling that everyone is part of a single company.

Development of working competencies and flexible skills. In addition to improving professional skills, a mandatory part of corporate training is the development of soft skills: emotional intelligence, the ability to resolve conflicts, and time-management skills. Communication skills and empathy are valued not only in work but also in private life: an employee understands more quickly what the client needs, manage to perform more tasks in a shorter time, becomes more attentive and less tired.

Understanding that the company thinks of you. When management invests resources in the development of an employee, he or she feels a sense of belonging to the common cause and begins to share the goals and mission of the company. When a person is important, he wants to respond in return. In the case of business, this means a more attentive attitude to work, a desire to take on additional tasks and achieve high quality in their performance.

Systematic exchange of experience. Corporate training establishes communication between experienced employees and newcomers. As a result, new employees know who to ask questions to in case of difficulty, feel more comfortable in a new team, and adapt faster.

How to support and strengthen the motivation of employees to learn?

Unfortunately, it is not enough to tell employees about the benefits of corporate courses. They may intuitively understand the importance of training, but they won't want to stay late after work or take time off from burning tasks. External motivation is important in employee development. The main rule is to consider the interests and characteristics of employees and the business, and choose what is right for your situation.

Introduce mixed learning: combine offline and online formats

Training must be accessible and take a minimum of time from the participants - not to the prejudice of the goals, of course. The experience of our clients shows that mixed training meets these requirements: a combination of physical training and online formats. Face-to-face meetings are important, but the main part should be transferred to electronic courses and webinars. In this way, employees will be able to distribute their time independently and not spend hours on the road to the place where the training is held.

Introduce a competitive element

Incorporate verification tests into training and record employee results. Be sure to make the results of employees publicly available: in this way, the best will be recognized by the entire company and for the ones who fall behind, it will be an incentive to work harder. 

Design a system of material bonuses

Build the obligation to complete the training into your employees' KPIs: these could be bonuses for high results. Another option is non-monetary bonuses: extra vacation days, merchandise with corporate insignia.

Link employee training results to their success at work and make this information publicly available

Show your employees positive cases directly or indirectly related to training: for example, tell them about the success of managers who started working with clients according to a new scheme, which you understand in the framework of training or courses. The demonstration of such experiences encourages company employees to continue active learning.

Involve experienced employees in training

This will save the company resources and improve the exchange of experience between employees. For newcomers, this will be a source of practical knowledge, and for employees who are hard to surprise, it will give an incentive to develop.