The speaker's work with the audience at webinars is different from offline events. While offline, it is easier to manage the attention of the audience, control the dynamics of the speech and involve people in the communication and action. But this doesn’t mean that during webinars it's impossible to establish effective communication, you just need other tools for this.
Let's take a look at how you can improve your skillset and create a more stable connection with your audience.
Think about your audience
Try to make your presentation simple and easy to understand. Not everyone will watch your webinar video, some people may listen to it in the background. You can exercise before going live and share the video with one of your friends who have some knowledge about the webinar topic to see if everything is understandable.
Structure the material
If your material is well structured, people will be able to follow the webinar flow better, because it has a logical chain. Make your live event structure in such a way that you go with the audience step by step to solve the problem. Let’s analyze the issue when you’re nervous to speak in public.
- How it is now?
Anxiety prevents you from speaking in public.
- How can it be solved?
You know how to handle your anxiety and it doesn't bother you when you perform.
- What do you need to do?
Learn how to manage your anxiety with help of the special exercises and practice.
Talk about what's close to you
To ignite your audience, you have to be passionate about your topic. Take 5-10 minutes to understand and find what makes you emotional about your topic. You will get the audience's attention and interest.
Think about your pitch
Look into the camera: it’s distracting for your audience when you’re not looking right into it.
Take pauses: they help the listener to absorb the information.
Use gestures and contrasts: avoid monotonous gestures and change the composition of the frame to control the viewer's involuntary attention.
Remember that the audience is involved if they think with you. Therefore, give participants time to react and think.
Additionally engage in the action with:
- Getting the participant on the air to talk;
- Chatting and sharing questions;
- Interactive whiteboard;
- Cloud collaboration.
Don’t forget that while practicing you’ll be more confident and this will raise the attendees' comfort during webinars, as a result, your live events will be successful and will increase the connection between you and them.